Gutenberg-Intermedia ist jetzt Kommunikationsdesign MA. Diese Seite dient als Archiv.

Gutenberg-Intermedia is now MA Kommunikationsdesign. This site is in archive mode.

2019: Stuffed Birds

illustration, editorial design, advertising
Master Studies Program in Communication Design 2019 / 20
Hochschule Mainz


no idea is not a good idea.

Some ideas you can laugh at, others you don’t get. And some ideas are just dreadfully stupid. But ideas are what drive communication design. If you agree and after having finished your Bachelor’s degree, feel like something more could happen, than you should apply for Stuffed Birds. Whether you see your main focus in illustration, editorial design or advertising doesn’t matter – perhaps you haven’t even decided yet; in any case in our Master Studies Program you will think first, then act.


what we have planned.

Stuffed Birds begins in autumn 2019. In the first two semesters you will deepen your knowledge and improve your ability to recognize ideas and implement them. Amongst other things you will illustrate a book and conceive a social campaign. What is important to us: the projects are to be practical, not theoretical. As cooperation partners we were able to win over the Büchergilde Gutenberg and the Institut für sozial-ökologische Forschung.

Christoph Niemann will give an impromptu assignment. Alexandra Zsigmond, who was an art director at The New York Times for eight years, will be leading a workshop with you lasting several days. Other impromptu assignments and workshops are planned. With the help of psychology and marketing you will learn how to prepare and carry through tasks strategically and be be doing research that is practice-driven. The core of instruction takes place on Tuesdays. Workshops, excursions and theoretical courses take place on other weekdays. In the third semester you will have time for your master thesis.


who we are.

supervising instructors

Prof. Dipl. Des. Monika Aichele
Eberhard Kirchhoff
Prof. Dr. Matthias Riedel
Prof. Dipl. Des. Charlotte Schröner

advisors and workshops (as of December 2018)

workshop 1: Alexandra Zsigmond, New York
workshop 2: to be announced
workshop 3: to be announced
workshop 4: to be announced
impromptu assignment: Christoph Niemann, Berlin; Corinna Falusi, Mother, New York

project partners (as of March 2019)

Büchergilde Gutenberg
ISOE – Institut für sozial-ökologische Forschung, Frankfurt


if you want to meet us.

Happy Stuffed Birds – informative event
Info and cool drinks.
Wednesday, 27 March 2019 at 2 p.m.
Holzstraße 36, Room 4.09
Hochschule Mainz
We’d be glad to have a look at your portfolio.


dates, dates, dates.

deadline for portfolio and proposal:
14 June 2019

first week of July 2019

online application:
by 15 July 2019

Program starts at the beginning of October 2019


how to apply.

You need to have completed studies in either a design-oriented 7 semester bachelor degree or diploma. Your grade average must be 2,5 or higher.

The application itself is a two-stage process: you turn in a portfolio with your work and think about what the subject of your master thesis will be. This so-called proposal should be no longer than two DIN A4 size sheets of paper. If we like your portfolio and your proposal is convincing, you will be asked to come for an interview.

Stage 2 is an online application for a university place. Applicants with foreign degrees or diplomas need to send them using Uni-Assist. If you are unable to turn in your educational documents before application deadline, you will need a university certificate showing the completed and graded examinations. In this case, your documents have to be turned in by the end of the first semester. If you have only completed a 6 semester bachelor study program, there are two options: you verify, by the time of application for the master examination, an 18-month professional internship or similar practical experience. If this is not possible, you need to make up for the missing ECTS-credits by verifying additional modules in a bachelor studies program.


reminders: dates and addresses.

application deadline (documents, portfolio and proposal):
14 June 2019

first week of July 2019

online application:
by 15 July 2019

Program starts at the beginning of October 2019.

send your folder to:
Hochschule Mainz
Frau Stefanie Stuck
Lucy-Hillebrand-Straße 2
55128 Mainz
phone: 06131-628-7386
fax: 06131-628-97386

more in-depth information and assistance regarding master studies via:
Hochschule Mainz
Lehreinheit Kommunikationsdesign
Frau Catherine Borttscheller
Room H3.02
Holzstraße 36
55116 Mainz
phone: 06131-628-2211
office open: Monday to Thursday, 9 – 12 p.m.


a glossary of passions or who is who.
Dodo Bird
Kinsombi not Kizomba
La Gomera
New Wave
Otto Torhagel
Presslufthammer Bernhard
Quartett in bed
Sensurrond Sound
Talk Talk / Talk Talk Talk
Clockwork Orange
Yps with Gimmick
Zacharias Zorngiebel
Walking tall all down the hall
Brot und Beton
Dr. No Sesame Street
Ekzem Homo
Futurologischer Kongress
Heinz Edelmann
J (friendly member of emoji family)
Chain Mail Oddball
Lice, Only Rare Ones
Matcha & Sesame Ice Cream
Nietzsche and Dittsche – just because they almost rhyme
O How Blessedly
Peter Zadek
Tadanore Yokoo
Right to Assemble
Sausage Stand, poor
Divinig Rod
Second to Holiest MountainAntanas Mockus
Chano Dominguez
delicate bastards
Bill Evans
Frankfurt Allgemeine Zeitung
Gogh van
Chicken Soup
Jimmy Corrigan, the smartest kid on earth
Leila Slimani
St-Nectaire (church). Saint-Nectaire (cheese)
Quark with vanilla
Richard Wagner
Strudel (poppy seed or apple)
Tom Ford Black Orchid
Delete Key
Zinedine Zidane
Chimamanda Ngozi Adichie
Sponge Bob
Cage, more just the idea
Der Freund, publ. by Christian Kracht
Erdmann Toni
Flying Circus, Monty Python’s
Swetlana Geier
Hannah Arendt
Isabelle Eberhardt
Trip on a Jolly-Boat, never done it
Eric Kandel
Lassie Singers
Mad Men – Women
Nothing (Ballet)
Otto’s pug pukes
Paula Fox
Ravi’s daughter Anoushka Shankar
Liv Strömquist
Tibor Kalman
Valie Export
Sausages, rich
Xerxes, Händel Opera
Liao Yiwu
Bottom’s Dream


how it all began.

Stuffed Birds ties in with the Master Studies Program 2016/17 Blaue Zipfel.
Graduates. Jana Asmis, Nevin Ataala, Julia Bernhard, Yannick Czolk, Ariane Folawiyo, Eva Feuchter, Janne Holzmüller,Sabrina Katzenberger, Mareike Rabea Knevels, Julian Körner, Minho Jung, Siri Matthey, Friederike Mühlbach, Jens Roth, Jana Rühl, Luise Wüstling


thank you very much:

Theresa Dzung-Tien Nguyen (Bird on Plate), Carla Fehlhaber (Birds on Wire), Laura Lenz (Cat Bird), Christoper von Zwehl (Red Bird), Clarissa Bianca Thomas (Magic Chest), Hella Reischmann (Dodo), Julia Herzog (Poor Bird) and Hannah Lechner (Sliced Turkey).

„Glasgow Pigeons”, Karen Suzuki, 2011

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